Privacy settings have become an essential piece of the digital business puzzle these days. With various malware, hackers, and other cybercriminals constantly trying to steal, purge or hold your data hostage, it’s absolutely imperative that you research and implement security and privacy settings throughout all of your digital business technologies.
In today’s blog, let’s take a deep dive into the world of digital privacy: why it matters and what techniques that you and your company can enact today to ensure that your data remains safe and secure.
Why Privacy Practices Matters For Your Brand
Privacy Matters To Your Customers
Customers have become increasingly aware of the digital world that surrounds them. More than ever before, everyday individuals know that their data is being used as a marketing and conversion tool for small and large businesses. And, while many customers opt to share their data, a surprising 95% of Americans are concerned about companies collecting their personal data and sharing it without their permission.
By protecting your customers’ data, you build a trusting relationship with them, effectively promoting more business, engagements, and conversions, and they are sure to come back to your company with their repeated business.
Privacy Matters To Your Clients
For service-based and B2B organizations, digital privacy should be of the utmost importance. Your clients deserve to feel that their sensitive information and accounts are secure when your business is granted access. Fumbling client privacy can lead to broken relationships, lost clients, and a lack of trust in your brand.
By implementing effective privacy practices within your digital infrastructure, you are protecting your brand’s reputation in the best way possible, ensuring that your clients feel a sense of trust and loyalty to your services when needed.
Privacy Matters To Your Employees
Ensuring that your employees’ confidentiality is respected should be one of the most important pieces of developing your digital privacy practices. Businesses across the nation have access to their employees’ personal data, such as social security, salary, tax information, etc., information that must be protected.
Allowing breaches or data leaks due to privacy negligence is a sure-fire way to make sure that no one wants to work for or with your organization. Keep your business staffed by the best by protecting your internal data and your reputation.
5 Simple Ways To Protect Private Information
There are a few simple practices that you can enact or make sure that you are routinely implementing on a day-to-day basis. By using these practices, you’ll develop trust between your clients, customers, any other stakeholders, and your employees.
- Integrate complex passwords, changing them regularly.
- Ensure that access to passwords is kept to a minimum and are safely stored.
- Utilize two-step authentication throughout your various accounts and platforms.
- Audit privacy settings on all business applications and software.
- Integrate VPN into your everyday business operations.
Need further assistance when it comes to keeping your business data secure and private? M&H Consulting’s trained and experienced IT professionals can keep your business safe and secure, avoiding nasty data leaks and privacy breaches.
Categorised in: Computer Support, data breach, data management, hacking, Password, Security