According to Insight, many small businesses are already taking advantage of technology, and investing in various types of technological initiatives. Insight says “among business owners surveyed, 62% said they were already using cloud-based services because they were easier to access, more secure and reliable. Additionally, 41% have plans to increase technology spending, with a specific concentration on the Internet of Things (IoT) and mobile payment systems.” Cloud based services, technology spending, and strong IT support can help your business move in the right direction.
Revamping the Business Model with Technology
While we continue to see the the growth of technology, the ease of accessibility, and the opportunity it clear advantage it provides, business owners can revamp the business model completely with technology in mind. Though depending on the size of your business, this may seem costly, but the ROI in technology is always worth it for the small business.
Social Media Marketing Technology
Many small to medium sized businesses invest in social media marketing. Tracking your users, studying consumer behavior and engagement with your brand will bring you a step closer to understanding what your target audience wants to see on social media. Social media is arguably the largest and most important way consumers interact with their favorite brands and products. Investing in strong social media or marketing campaigns can boost your online presence, and attract more customers. Though it requires the investment of time, marketing materials, resources, and potentially a social media team or consultant, it will be worth it!
Marketing Automation
Call tracking, email marketing, and other automated systems can bring you closer to growing your business. By tracking calls, you can learn how to better tailor your business to what your consumers are requesting.
Automation With Emails/Newsletters
With a contact list of emails, you can automate your newsletters to e-blast specific lists each month. Curate targeted content, and send to certain lists, like media contact/press lists, client lists, and administration lists. Automating your emails and newsletters can go such a long way, saving you time and resources doing this yourself. There are tons of programs out there, like mail chimp and eventbrite that allow you to do this in your business.
Investing time, money, and employee time to make this improvements in the business is worth it. Businesses of all sizes are taking strides by utilizing technology and programs that are industry specific to their business. If you have questions about how M&H Consulting can assist you with your business technology, reach out to us today and let’s chat.
Categorised in: Business Management, Business Transformation