If you’re a business in the 21st century, having a website is an absolute necessity. Not only do potential consumers visit your website to learn about your company, but they’ll also make purchases directly from the site. The fact is, even before the current pandemic, retail business was making a rapid transition to eCommerce, evidenced by the fact that, “eCommerce dollars comprise 10% of ALL retail revenue,” as of January 2020.
If your website is complex, confusing, or not user friendly, you’ll be wasting a massive opportunity for your company. Your website is both the window into your company and a potential revenue stream. At M&H Consulting, we have a team of software developers that can create the perfect custom software to improve your company’s website.
Let’s take a closer look at why it’s so important to have an easy-to-use website.
Why is a Website so Important?
Business has changed rapidly in the last few decades. No longer are consumers looking for information in phone books or walking into stores without having done some research beforehand. When someone is in need of a service or product, the first place they go is almost always the internet. They type their inquiry into Google and explore a variety of pages.
With so much competition now facing your company due to consumers having more access to information than ever before, it’s essential that your website answers whatever questions the consumer has, and that they can navigate through your site conveniently. You’ll also generate an increased amount of leads if your website is easy to use and informative, and, if you’re a retail organization, you can equip your site with eCommerce capabilities that will directly impact your bottom line.
What Makes a Website Easy-To-Use?
A quality website is actually not as common as one might expect in today’s world. There are a number of different factors that come into play when it comes to building an easy-to-use website. ProlificMarketing.org explains that the perfect website, “ is clean, well-organized, easy to navigate, clear/concise, modern (in terms of style and layout), functional, branded, and motivates the visitor to do business with you. Information such as hours of operation, location, and contact info should be extremely easy to find. If you have social media profiles, buttons linked to these profiles should be present.” All of these factors are part of what can make your website standout.
How M&H Consulting can Help
This is specific to each customer. For some, we can create an easy-to-use website that will enable non-technical people to update it, for others it could be EDI work to automate and streamline vendor communications, for others it could be Quickbooks/Excel integration or customer database. The evaluation can highlight areas we can help with custom software development.
If you’re ready to build a website that will help your customers find your business easier and increase leads, M&H Consulting has the expertise you need. Get in touch today.
Categorised in: Website