Technology is ever-changing, and this can seem overwhelming and sometimes daunting for small-to-medium-sized businesses. The pressure to get the latest updates and the newest technology on the market is always a constant factor. Business owners ask themselves, “What technology will make my business the most successful in the future?” The truth is, if you put more effort into your business model, the technology and platforms of management will come naturally. Let’s discuss how focusing on the core values and the model of your business can lead to organic and profound reinvention.
Your business model can give you direct guidance as to which technological platforms/devices to use in your business. Do you deal with data management? Do you handle patient-sensitive information? Do you market and are you targeting a message or product? These are all questions about your motives that will tell you naturally in which direction to go. For example, if you’re an agency, you may want to keep your information backed up to a cloud so that it’s safe, and so that your employees can access the information they need all in one place.
In 2018, we are discovering that keeping up with technology simply takes innovation and a frequently revamped business model. With a strong model, an effective process, and the right technology for your industry, you can rely on your key messaging and the value of your business to get you where you want to be. Ask yourself: does your model represent how you create and deliver value in a repeatable way?
“Successful business models have four interdependent elements: customer value proposition, profit formula, key resources, and key processes”
Mark Johnson, Reinvent Your Business Model
We know that it can be overwhelming, and you may think that you’re missing out on opportunities. But when you’re always revisiting your values, you’re sales and marketing objectives will constantly be updated, and you’ll know what the next steps are for the future of your business.
If you’re too caught up or focused on being innovative, you can stray from your core business values and lose your sense of direction. Bring things full circle again every 6 months or so to revisit objectives, see how you’re doing, and make necessary adjustments. Focus on adapting the technology you already use in relevance to your reassessments.
You don’t necessarily have to have the most expensive or the newest technology on the market, but you can focus on making the technologies in which you do invest work to your advantage. With the right technology, you can increase the longevity of your business by becoming a pro in what you do have, be it a server system, a cloud system, or a data management system. This requires staying up to date with your IT consultant and taking care of the devices, software, and programs you commit to.
Reach out to M&H Consultants today at 1-866 964-8324. Our team will handle any technology requests you have for every and all aspects of IT and computer support.
Categorised in: Business Management, Tech Tips