The reputation of your business is critical to its survival. Without trust and confidence in your service(s) or product(s), clients could go elsewhere, thus damaging your bottom line. That is why it is imperative to not only build and establish your reputation, but also maintain your company’s good reputation through the use of reputation management tools.
Businesses both large and small depend on word-of-mouth recommendations from past and current clients. A few decades ago, this was a simple task for business leaders to follow up with complaints or bad press with a phone call or note. Fast forward to today’s social media and online review saturated society and reputation management has become an important part of marketing and reputation management.
Our tech-driven world relies heavily on the internet. That means that when a potential client is researching a company, service, or product, it is extremely easy for them to also find your company’s online reviews. Try looking on Google Reviews, Yelp, Angie’s List, Glassdoor, or any of the hundreds of online review sites. What does it say about your company? Are there any bad reviews that you were unaware of? Are there any good reviews that you would like to use as testimonials?
Assess Your Reputation
Once you have found your company online, you will want to start the process of assessing what your company’s brand means to people who have used your services or products. Once you have “Googled” your company, ask yourself some questions: what links are at the top of your search results and are the statements about your company accurate? From there, you can begin to mold the reputation you want for your company.
Repair Your Reputation
The next step is to repair your results so that they properly reflect what your company is all about. The exact steps to take vary depending on your situation. However, reputation repair almost always involves publishing new materials, responding to bad reviews, and making an effort to show that you have changed the policy or effects of the negative press.
Monitor Your Reputation
Once you have found bad reviews or links to your company and repaired the damage, now your job is to keep an eye on things. Good reputation management tools will automate this process for you, assessing links and making reviews and other content that is simple to observe on an easy-to-use dashboard.
Here are several online reputation management tools that you could use to maintain your good reputation. If you have difficulty with your reputation management, talk to our specialists at M&H. Contact us at 1-866-964-8324 or visit our website.
Categorised in: Business Management, Business Transformation, Computer Support, Consumers, IT Consulting Services, Management, Organization