Retail stores and chains have been keeping up with the fast pace of changing technology. If we look at stores as they have progressed over time, we can recognize the strategies behind the changes in order to transform.
Apps
Many stores now have apps that can send you digital coupons, collect points, and use those coupons. You can even pay at the store with the app, and link your bank account directly. This allows for your consumers to “build” with you. Every time a consumer makes a purchase with the app and gains points, they’re closer to their next reward. This gives the consumer a more unified, inclusive feel as if they are closer to and an elite consumer of your brand/product. This also encourages follow up and return purchases, as most of these consumers will use the app regularly if they download it.
Creating a Customer Experience
Technology creates an experience for your consumers. The visuals on your apps and platforms all create an aesthetic for the consumer as they scroll and put around your content. These feelings can attract or completely deter someone, so it’s important to put great thought into the way you organize your user content.
QR codes
QR codes are digital codes that allow consumers to scan from their mobile device, and access a coupon or something else with added value to your product. This allows businesses to connect with people digitally, and offer a different way for consumers to interact and enjoy your brand/products.
There are many strategies retail stores are using to encourage people to keep buying and keep using their products. Retail has tapped into the digital and technological strategies, and it’s helping them greatly. Consumers look to their apps on their devices more often than they would call the business or email an inquiry. Most businesses can learn and research to tap into the digital world, and better reach their consumers.
M&H Consulting is here for all of your business technology needs. Questions about how you can better use digital technology to reach your business goals? Contact us today at (866) 964-8324.
Categorised in: applications, Business Management, Business Transformation, Devices, Digital Age