As technology has changed over time, there has been a huge need recognition for businesses to go digital. Almost all consumers have Internet access/smartphones, so marketers have greatly tapped into this technological opportunity of advertising, marketing, web tracking, and research. How have businesses adapted to this technological change? What does it mean to market digitally? How can your business take advantage of this technology, and keep up with it as it’s always changing? Let’s take a look.
Your Digital Marketing Options
Digital marketing encompasses all forms of marketing that use an electronic device or the Internet. These efforts include digital advertisements, social media, content marketing, and SEO/SEM. When you decide on the services that can really help your business and you have a great website, you can then:
-formulate your content into a nice social media timeline
-communicate with your audience consistently
-create visuals to pair with your content in the form of infographics and electronic newsletters
-increase your SEO/SEM through pay-per-click ads, helpful when using Google Adwords.
-create value-first content
Who Can Help?
Businesses can harness these digital marketing tactics by having a team operating in-house, or by using an agency to assist them. Depending on the size of your business and the funds allocated to marketing, this decision will be different for all businesses.
What Will Work for Your Business?
The digital marketing tactics that will work for your business will depend on your target audience. Study how your consumers receive their information and use those platforms. Today, almost all informational, retail, and social platforms are digital or online. When you research to decide on the best platform or the means of your marketing strategy, you can then focus on content. Your content can be found through further consumer research and studying consumer behavior. There are tons of marketing tools to use to help you.
Change and Advancements
As technology continues to change, new trends/tactics arise in the digital marketing field. It’s extremely important to keep up with your research. Be sure that your digital marketing tactics and techniques are up-to-date, and always relevant. When creating new content and adapting to change, ask yourself: Is this valuable, helpful, unique, participatory, and meaningful? There are tons of digital marketing efforts for businesses, it’s all about starting somewhere, keeping up and being consistent, and researching all of the new trends as they arise.
If you have questions about tech use in your business, reach out to us at M&H Consulting. We are based in Natick, Massachusetts, and offer full-service technical support and development focused on all the technical needs for small to medium-sized businesses.
Categorised in: Business Management, Business Transformation, updates