As we have grown and evolved throughout the digital transformation, technology now acts as the framework for all businesses. The TBM (Technology Business Management) Framework was coined to help businesses integrate technology in the most successful way possible.
IT World explains the need for TBM and why it’s so valued today. “In the past, IT typically functioned as a stand-alone business unit and was separate from main business goals. Today, technology is the foundation of many companies and nearly every business unit and employee needs access to applications, hardware and internal systems. This has shifted IT to the center of the business, forcing executives to account for IT and technology in decision-making processes.”
Now that businesses are understanding the increased dependency on technology, IT has become the framework off of which businesses build. Instead of IT being thought about down the line and after decisions are made, IT is now the center of decision making for most businesses.
Recognizing the Need for Dependable Technology
TBM is not a specific guideline or formula for businesses to follow. However, it puts importance on the need for dependable technology, properly functioning software, and healthy devices from the get go. When the aspects of your business are tech-based, be it automated services, e-commerce, online selling, online marketing, lead generation, or studying consumer behavior, all of these elements of your business rely on technology. Business owners and managers are recognizing this, and putting more importance on technological planning during rudimentary planning phases. Technology business management should encompass your entire organization, your business values, goals, and means of serving your clients.
Technology Responsible for Almost All Business Transactions Today
We know that technology is here to stay, and in 2019, it’s difficult to imagine businesses running without it. Technology is responsible for most business transactions today. The TBM Council is an example of technology being here to stay, rooted by 5,800 members consisting of CIOs, CFOs, and other IT professionals, leaders, and executives.
“The Technology Business Management Council is a non-profit organization that works to establish best practices for running IT as a business. The council started as a biannual CIO executive summit run by Apptio — the company later founded the TBM Council in 2012.” – Sarah White, IT World
We know every means of consumer interactions/transactions rely heavily on technology. We’re now seeing business owners recognize an imminent need to have data loss prevention plans, regular system updates & maintenance, and protected, backed-up data in a cloud, all healthy and in-check. Business technology has a large responsibility with the job to serve us every business day. Business owners are realizing now more than ever that they can’t afford their technology to let them down.
Technology & Business from the Same Perspective
Aligning your business goals with your IT support can be tough when you don’t look at technology from the same business perspective. When you recognize how you need your technology to work for you, you can incorporate this understanding into your campaigns, long-term planning, and budgeting to better make decisions for your business. You can get certified in TBM by the TBM Council. They offer a TBM Executive Foundation Certification with the course. Look into how this may help your business. If you’re a small or medium-sized business, study TBM to see if your technology is working with you and your goals and business model, rather than working against you.
Categorised in: Business Management