Social Media is a powerful tool that can harness your target market, and provide your followers with great content relating to your business values. The technology of smartphones is beyond anything we’ve seen, and it’s become the ultimate tool to reach consumers in the business place.
Nearly all consumers are linked to social media: Instagram, Facebook, Twitter, LinkedIn, etc. are all popular mediums in which businesses find success when attempting to gauge their target audience. But businesses don’t just launch themselves into social media. It takes planning and patience to build your profiles/followers, but with the help of a content strategy, you can have guidance and direction.
When you map out your content strategy, and you decide which social platforms directly relate to your business, you can utilize social media to your advantage. A content strategy will:
-map out exactly what content you will post
-show you when to schedule or publish each post
-keep track of which buyer persona your piece of content will cater to
-ensure you’re including/targeting each stage of the buyer’s journey relevant to your industry with your content as a whole
These content strategies are the most important part of social media. When you know what you want to say, and how you’re going to curate your messaging, this becomes a great opportunity for you to express your values and beliefs. Social media allows the personality of your business to shine through on a personalized level. This is an easy, technology-driven opportunity to offer value to your consumers and create connections. It will help you boost your organic following, and educate and delight your audience with tailor-made messaging. There’s virtually no other medium that has developed the way social media has.
Most businesses will have a social media team, inbound marketing, or communications/public relations department where these individuals run the social accounts. These social media accounts can be operated on desktops or laptops, but it is recommended for these teams to have some sort of smartphone or tablet so you can really improve the whole experience through the mobile perspective.
Facebook and Instagram have business profiles and pages you can create. This helps your online presence, directs traffic to your website, and ultimately increases sales. These platforms are just another opportunity for you to push your content. Your business has the opportunity to communicate with the desired audience, right from the palm of their hands. This is a truly powerful tool that all businesses can tap into.
Is your business utilizing the power of social media? If not, create your profiles today and get started reaping the benefits of one of technology’s greatest tools thus far. If you need assistance with your business technology, contact M&H Consulting today at (866) 964-8324.
M&H Consulting, LLC offers professional IT consulting & support for small and medium-size businesses in the Boston and surrounding New England areas. We are based in Natick, Massachusetts, and offer full-service technical support and development focused on all the technical needs of the small business. We can be on call to fix an emergency problem, come in regularly for preventive maintenance, and review all your systems and equipment so we have the big picture to best serve you and create a technical, strategic plan.
Categorised in: Business Management, Business Transformation, Digital Age