Every business has the option to make their website ADA compliant. If you haven’t already, you can open your business to a potentially new target market of individuals with disabilities. By being ADA-compliant, you act as a resource to people who can’t navigate non-compliant websites. By giving people a website they can easily access and navigate, they can more efficiently utilize your business services. Let’s take a deeper look at how being ADA-compliant benefits consumers as well as your business.
Inclusion
There are guidelines as to what makes your website compliant. When you follow these rules, you’re opening up your target market to consumers you otherwise wouldn’t cater to. Allowing for people to read your website with screen readers, and keeping website colors to colors that are easily processed and universal will help you tremendously. People will appreciate the access to your website, and you will gain a lot of knowledge learning about a new audience that could be applicable to your business.
Elements of an ADA-Compliant Site
To make your website accessible, there are specific guidelines you must include. These guidelines range from colors, text size, visual restrictions, and keyboard accessibility. Read through the full guidelines here.
Respect
The badge on your website that shows you are ADA-compliant means more than just an visually represented icon. This badge shows that your business cares about spreading inclusion and helping people with disabilities to naturally go about their lives. This gives back to your community and plays into your corporate social responsibility. You will feel good yourself, as a business owner, knowing that you’re helping individuals with disabilities to more easily navigate your website. This compassion and understanding from business owners is increasing awareness and activism. It pushes other businesses to do the same, and brings the importance of ADA compliance into the business light.
Laws are Changing
Recently, laws have changed in regard to public websites. All public sites are now required, by law, to be ADA-compliant. If you’re not a public entity, you can still benefit from becoming ADA compliant. Remodeling your site for accessibility will not hurt.
M&H Consulting is here to help you with your tech needs. Still interested in website accessibility and how it could benefit your business? Call us with all of your questions at (866) 964-8324 today!
Categorised in: ADA Compliance, Consumers, Target Market, Website