3 Ways (Working) Technology Can Grow Your Business

November 2, 2020 1:30 pm

Technology can be an incredible tool in the right hands, capable of growing and enhancing business endeavors and entrepreneurial ambitions across the world. It may seem that utilizing the latest technological innovations is something geared towards large tech conglomerates and corporate mega-companies, small to medium-sized businesses should also take advantage of today and tomorrow’s technological advances to secure a brighter and more lucrative business future. 

Technology that Grows Your Business Graphic

Stable & Reliable Productivity

Ever been in the middle of a critical video conference when your servers slow down or even cease to work at all? How about a vital proposal erased due to faulty or outdated computer systems? There’s nothing more frustrating than hard days work erased or stalled due to avoidable technological problems.

Regularly updating, replacing, and inspecting your office or workplace technology is one of the best ways to increase your company’s overall productivity. Technology that just works when needed saves countless hours of manual troubleshooting, boosts overall office morale, and even brings in more revenue over time. In fact, 87% of CIOs believe that digitally empowering their teams can bring at least a 5% revenue increase over 3 years. 

Stay Relevant Within Your Industry

As companies continue to increase their reliance on technical and digital innovations, those that do not keep up will be left behind. The digital business world isn’t only growing and evolving at an incredible pace. It’s also becoming much more competitive. Without the proper working technology to keep up with your competitors, they may pull ahead of you at an alarming rate. The best way to keep up is not to fall behind.

A recent study conducted by Microsoft found that average attention spans only last around 8 seconds. This means that you and your team have only 8 seconds or less to make an impression on potential customers or clients. You do not have the luxury of time for sluggish internet speeds, malfunctioning technical equipment, or buggy and outdated technology. Increasing your technological know-how, updating your equipment, and regularly looking into your office’s technical capabilities or workspace goes a long way towards improving your relevance within your industry.  

Team Technology Collaboration Graphic

Protect Your Reputation

While cyber threats such as hackers, viruses, and malware can wreak havoc within your workplace technology, they can also cause significant damage to your business’s overall reputation. Aside from the fact that data breaches can cause irreparable data loss, halt office production, and waste critical resources such as time and money, your clients will have to decide if they trust that their sensitive information is in good hands. 

Putting the effort in to properly and professionally secure your data centers, computers, mobile devices, and all other technical equipment helps protect your company’s reputation from outside and within. Employees don’t want to work for a company where their data and hard work are frequently at risk, and customers and clients will not work WITH a company where critically sensitive information is also at risk. The bottom line: secure and update your tech to gain and keep employee and client trust. Then, watch your good reputation grow alongside your business.

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